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General information

Who is the Digital Sports Sponsorship Platform aimed at?

Target Groups

Fanpictor's Digital Sports Sponsorship Platform is primarily aimed at future-oriented, innovative properties, associations, rights holders and sponsors at all levels of professional sport.

Vision

Fanpictor's vision is to provide these target groups with an end-to-end solution, that allows them to build a cutting-edge technology and data operation, at an accessible price point. The Digital Sports Sponsorship Platform combines digital data acquisition, data analysis and data monetization, which are at the same time the fundamental pillars of the end-to-end solution.

Why invest in a solution like the Digital Sports Sponsorship Platform now?

Digital Disruption

The ongoing global pandemic has created widespread disruption for the sports industry. Stadia are empty and interaction between fans and clubs stands still. At the same time, this massively restricts the opportunities for sponsors to be present, which reduces the profitability of sponsorship commitments. The industry is being forced to adopt new approaches. Another challenge that properties face, is that audiences are becoming increasingly fragmented. Teams and associations are having to compete with an increasing number of entertainment options as digital disruption is significantly changing the way sports are consumed. It’s crucial to find ways to engage all fans, despite their different interests and consumption habits. Digital transformation is accelerating in the sports industry and enabling properties, associations and right’s holders to use technology to unlock unprecedent opportunities and growth. Long-term growth and commercial success are driven by delivering unique experiences and high-quality content for customers and the community. Using in-depth fan insights to better understand who the audience is, how they behave and what their preferences are, is key to being able to consistently improve the service and experience on offer.

What added value does the Digital Sports Sponsorship Platform offer me as property, association or rights holder?

Benefits For Properties, Associations & Rights Holders

Fanpictor's Digital Sports Sponsorship Platform offers you, as property, association or rights holder the following benefits with the primary goal of promoting fan engagement and positioning yourself for long-term profitability:

- Measurable sponsorship activation

- Additional sponsorship income

- Customer Insights

- Data wealth through in-depth analysis

- Fan Satisfaction & Retention

What added value does the Digital Sports Sponsorship Platform offer me as sponsor?

Benefits For Sponsors

Fanpictor's Digital Sports Sponsorship Platform offers you as sponsor the following benefits with the primary goal of further increasing the profitability of your sponsorship commitment:

- Measurable sponsorship activation

- Visibility & Reach

- Customer Insights

- Tailor-made communication

- Quantifiable revenue generation (ROI)

What added value do I offer my fans by using the Digital Sports Sponsorship Platform?

Benefits For Fans

Using the Digital Sports Sponsorship Platform allows you as property, association, rights holder or sponsor to offer your fans unforgettable experiences with entertaining and emotional content:

- Engagement & Participation

- Entertainment & Unforgettable Experiences

- Relevant & More Bespoke Content

- Unique Prizes

Can the Digital Sports Sponsorship Platform be used for all sports?

Sports

The Digital Sports Sponsorship Platform is primarily used in team sports such as ice hockey, soccer, football, etc. at all levels of professional sports. However, data acquisition, data analysis and data monetization are essential topics for properties, associations, rights holders and sponsors in all sports. On request, we therefore also design and develop individual and needs-specific digital solutions that are tailored to your situation.

Contact us, we will be happy to advise you.

Free trial

Can I test the Digital Sports Sponsorship Platform?

Free Trial

As soon as the Digital Sports Sponsorship Platform is ready, we will provide you with a temporary free trial, allowing you to test all features without any limitations. You have the possibility to contact us at any time to upgrade to the paid full version. If the free trial does not convince you, there is an option to deactivate it at any time and to let us know how to improve.

What features does the free trial include?

Features

The temporary free trial includes the same features as the full version and you have the possibility to test them without any limitations. However, if you let the free trial expire, your account will be deactivated. In this case, you will no longer be able to access the features or your data without first upgrading to the full version.

How can I activate the free trial?

Activation

Are you interested in a free trial? Click on the GET STARTED button in the main navigation. Contact us and we will get back to you as soon as the Digital Sports Sponsorship Platform is ready, to send you the access data for your test account.

How can I deactivate the free trial?

Deactivation

To deactivate the free trial, click the DEACTIVATE button after logging in to your account. We will then deactivate your account. In this case, you will no longer be able to access the features or your data without first upgrading to the full version.

Full version

What features does the full version include?

Fan Engagement

In the first phase, the Digital Sports Sponsorship Platform offers you the possibility of data acquisition via gamification. Profitable fan engagement provides you with market-relevant data on your community and lets you intensify and strengthen the relationship with your fans.

Fan Insights

The acquired data is centralized in a modern data warehouse. Analyze and interpret the data, create detailed profiles and identify trends. Create data-driven decision-making frameworks and develop target-oriented marketing campaigns.

Business Intelligence

Rigorous data analysis enables you to monetize acquired data both directly and indirectly. Digital Sports Sponsorship is designed to enable you to automate the execution of data-based marketing activities in the future as a digital end-to-end solution.

How can I activate the full version?

Activation

During the free trial period, you can contact us at any time to upgrade to the paid full version. Your data will remain available to you after the upgrade and will not be lost. We would be happy to present the various licensing options to you in a personal meeting and discuss pricing and billing with you.

Products

What added value does the use of gamification offer me?

Gamification

With the use of gamification, you increase your reach and achieve sustainable growth of your fan base with profitable fan engagement. You also create memorable fan experiences while generating in-depth behavioral insights of your fans.

What games are available within the Digital Sports Sponsorship Platform?

Available Games

In the first version of the Digital Sports Sponsorship Platform the popular game of the Most Valuable Player is available. Furthermore, you can test your fans with Live Prediction, an interactive real-time betting game.

Other games like the All-Star-Team-Vote, Match Prediction as well as Quiz and many more will follow soon.

Don't want to wait?

Take the next step on your digital journey now.

How does the game Most Valuable Player work?

Most Valuable Player

The well-known game of the Most Valuable Player is a popular classic. Give fans a voice. Automatically notify fans when the voting starts. During the event, fans will have the opportunity to vote for their Most Valuable Player. All participants receive the sponsor’s call to action, a digital coupon or a discount code.

How does the game Live Prediction work?

Live Prediction

Fans predict player performance, match ups in real-time and scores with results published as the action unfolds. They compete with other fans from around the world for the change to win attractive prizes and, of course, bragging rights.

Can I design and configure the games myself and publish it for my fans?

Designer & Configurator

The Digital Sports Sponsorship Platform offers you the possibility to configure, design and publish your games completely independently and according to your needs.

Once logged in, you can use a designer to create all screens that will later be visible to your fans according to your corporate design. Define the background as well as the color scheme of the screens, set your logo as well as the logo of your sponsors in scene and change texts according to your wishes. If you are satisfied with the design, you can manage all contents of your game via a configurator and control when they are published to your fans.

With a click on the PUBLISH button, a unique link is generated, which you can embed in your existing website or app and thus publish for your fans.

Can I integrate the games into my existing website or app?

Integration

After a game is designed and configured, you can generate a unique link by clicking the PUBLISH button. You can easily embed this link into your existing website or app to make the game accessible to your fans.

Will more games be available on the Digital Sports Sponsorship Platform in the future?

Games Coming Soon

The following games will soon be available on the Digital Sports Sponsorship Platform:

- All-Star-Team-Vote

- Decibel Buster

- Lightshow

- Match Prediction

- Pulse

- Quiz

Don't want to wait?

Take the next step on your digital journey now.

Analytics

What added value do analytics offer me?

Analytics

Through rigorous fan data analysis, you know exactly who your fans are and create in-depth profiles based on a broad range of data points. Develop data-driven marketing strategies and more bespoke campaigns offering each fan a more tailored experience. Identify trends and develop an enterprise wide framework for data-driven decision making. At the same time, make sponsorship activity measurable: Find out how many fans received the message, how often and how long they interacted, and how effective the sponsorship activity was, by analyzing data across the entire fan experience.

Where is the data stored and how can I access it?

Data Warehouse

Fan data is centralized and analyzed in a modern data warehouse. Along with standardized interfaces to your existing digital infrastructure, the data warehouse forms the backbone of your digital sponsorship management. Data sets from various sources can be transferred to your existing software infrastructure thanks to custom APIs.

Can I transfer the data to my existing technical infrastructure?

Data Warehouse

Fan data is centralized and analyzed in a modern data warehouse. Along with standardized interfaces to your existing digital infrastructure, the data warehouse forms the backbone of your digital sponsorship management. Data sets from various sources can be transferred to your existing software infrastructure thanks to custom APIs.

What types of analytics are available to me?

User Information

In the user information you will find all the personal data that your fans provide to you when registering or participating in the games. You will receive valuable contact information and know who your fans are.

Engagement Information

The engagement information shows the user behavior of your fans. Find out how many active users you have and how your user growth rate changes over time. Export event-based statistics that show you in detail which user placed which vote at which event.

Would you like to create evaluations tailored to your individual needs?

Contact us and we will be happy to advise you.

WE’D LOVE TO CHAT. YOU START.

Contact us for more information about our Digital Sports Sponsorship Platform.

+41 (0) 71 511 35 36
+1 (917) 595-9413

Bahnhofstrasse 128
9244 Niederuzwil
Switzerland

405 Lexington Avenue
New York City, NY 10174
U.S.

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